{"product_id":"vintage-florsheim-red-plastic-shoe-horn-circa-1950s-1960s","title":"Vintage Florsheim Red Plastic Shoe Horn, Circa 1950s–1960s","description":"\u003cdiv\u003e\n\u003cdiv class=\"flex h-svh w-screen flex-col\"\u003e\n\u003cdiv class=\"relative z-0 flex min-h-0 w-full flex-1\"\u003e\n\u003cdiv class=\"relative flex min-h-0 w-full flex-1\"\u003e\n\u003cdiv class=\"@container\/main relative flex min-w-0 flex-1 flex-col -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\"\u003e\n\u003cdiv data-scroll-root=\"\" class=\"@w-sm\/main:[scrollbar-gutter:var(--stage-scroll-gutter)] touch:[scrollbar-width:none] group\/scroll-root relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto group-data-stream-active\/scroll-root:[overflow-anchor:none] scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] [--sticky-padding-bottom:0px] [--scroll-root-safe-area-inset-top:calc(var(--sticky-padding-top)+env(safe-area-inset-top,0px))] [--scroll-root-safe-area-inset-bottom:calc(var(--sticky-padding-bottom)+var(--screen-keyboard-height,0px)+env(safe-area-inset-bottom,0px))] [--scroll-root-safe-area-height:calc(100lvh-var(--scroll-root-safe-area-inset-top)-var(--scroll-root-safe-area-inset-bottom))] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px]\" data-scroll-from-top=\"\" data-stream-active=\"\"\u003e\u003cmain class=\"min-h-0 flex-1\" id=\"main\" tabindex=\"-1\"\u003e\n\u003cdiv id=\"thread\" class=\"group\/thread flex flex-col min-h-full\"\u003e\n\u003cdiv role=\"presentation\" class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\"\u003e\n\u003cdiv class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"\u003e\n\u003cdiv class=\"flex flex-col text-sm\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a080e05-7158-83e8-8030-46a2bcd11751-3\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a080e05-7158-83e8-8030-46a2bcd11751-3\" data-turn-id-container=\"request-6a080e05-7158-83e8-8030-46a2bcd11751-3\" data-testid=\"conversation-turn-90\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"8318346c-8565-405f-9ee6-9e6a4b07044b\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"streaming-animation markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1bcf42u\" data-start=\"512\" data-end=\"524\"\u003eThe Piece\u003c\/h2\u003e\n\u003cp data-start=\"526\" data-end=\"735\"\u003eA mid-century Florsheim shoe horn, circa 1950s–1960s.\u003cbr data-start=\"579\" data-end=\"582\"\u003eMolded red plastic with gold FLORSHEIM branding and raised side text.\u003cbr data-start=\"651\" data-end=\"654\"\u003eDesigned as a practical shoe-care accessory and branded retail advertising piece.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"999\"\u003eThis vintage Florsheim shoe horn features a bold red molded plastic form with an open handle and flared heel-assist end. The gold \u003cstrong data-start=\"867\" data-end=\"880\"\u003eFLORSHEIM\u003c\/strong\u003e logo remains visible along the side, giving the piece strong mid-century shoe-store and men’s dressing-room character.\u003c\/p\u003e\n\u003cp data-start=\"1001\" data-end=\"1262\"\u003eThe molded side text is present but not fully legible from the photos. The piece has a sculptural, practical form that makes it useful as both a functional accessory and a small display object within a vintage closet, valet stand, or retail ephemera collection.\u003c\/p\u003e\n\u003ch2 data-section-id=\"ttlky4\" data-start=\"1264\" data-end=\"1288\"\u003eDesign \u0026amp; Construction\u003c\/h2\u003e\n\u003cp data-start=\"1290\" data-end=\"1503\"\u003eThe shoe horn is made from molded red plastic with a smooth rounded body and integrated handle opening. The heel end is flared and shaped to assist with slipping into dress shoes without crushing the heel counter.\u003c\/p\u003e\n\u003cp data-start=\"1505\" data-end=\"1717\"\u003eThe gold Florsheim logo is printed or stamped along one side. Additional molded lettering appears near the lower end, though the exact wording is too worn or shallow to read confidently from the available photos.\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"1943\"\u003eThe material, shape, color, and branding style support a \u003cstrong data-start=\"1776\" data-end=\"1797\"\u003ecirca 1950s–1960s\u003c\/strong\u003e date. The piece fits within the era of branded shoe-care accessories commonly used in shoe stores, men’s clothing shops, and home dressing areas.\u003c\/p\u003e\n\u003ch2 data-section-id=\"13tyxax\" data-start=\"1945\" data-end=\"1979\"\u003eHistorical Context \u0026amp; Provenance\u003c\/h2\u003e\n\u003cp data-start=\"1981\" data-end=\"2298\"\u003eFlorsheim was one of the most recognizable American men’s footwear brands of the 20th century, especially known for dress shoes and retail shoe-store presence. Branded shoe horns like this were often offered as practical store accessories, promotional items, or customer-use tools within footwear retail environments.\u003c\/p\u003e\n\u003cp data-start=\"2300\" data-end=\"2544\"\u003eThis example reflects mid-century retail design: useful, durable, boldly colored, and clearly branded. The red plastic and gold lettering give it a strong graphic quality, while the molded handle makes it more substantial than a flat shoe horn.\u003c\/p\u003e\n\u003ch2 data-section-id=\"hrykuu\" data-start=\"2546\" data-end=\"2558\"\u003eCondition\u003c\/h2\u003e\n\u003cp data-start=\"2560\" data-end=\"2881\"\u003eVintage condition with light age-related wear. The red plastic shows surface scuffs, dust, minor marks, and light finish wear consistent with age and use. The gold Florsheim logo remains visible. Molded side text is present but not fully legible. No major cracks or structural breaks are visible from the provided photos.\u003c\/p\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2883\" data-end=\"2901\"\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable data-start=\"2903\" data-end=\"3604\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead data-start=\"2903\" data-end=\"2927\"\u003e\n\u003ctr data-start=\"2903\" data-end=\"2927\"\u003e\n\u003cth data-start=\"2903\" data-end=\"2912\" data-col-size=\"sm\" class=\"last:pe-10\"\u003eDetail\u003c\/th\u003e\n\u003cth data-start=\"2912\" data-end=\"2927\" data-col-size=\"md\" class=\"last:pe-10\"\u003eDescription\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"2938\" data-end=\"3604\"\u003e\n\u003ctr data-start=\"2938\" data-end=\"2972\"\u003e\n\u003ctd data-start=\"2938\" data-end=\"2945\" data-col-size=\"sm\"\u003eItem\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"2945\" data-end=\"2972\"\u003eShoe horn \/ shoe puller\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2973\" data-end=\"2994\"\u003e\n\u003ctd data-start=\"2973\" data-end=\"2981\" data-col-size=\"sm\"\u003eBrand\u003c\/td\u003e\n\u003ctd data-start=\"2981\" data-end=\"2994\" data-col-size=\"md\"\u003eFlorsheim\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2995\" data-end=\"3023\"\u003e\n\u003ctd data-start=\"2995\" data-end=\"3002\" data-col-size=\"sm\"\u003eDate\u003c\/td\u003e\n\u003ctd data-start=\"3002\" data-end=\"3023\" data-col-size=\"md\"\u003eCirca 1950s–1960s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3024\" data-end=\"3095\"\u003e\n\u003ctd data-start=\"3024\" data-end=\"3032\" data-col-size=\"sm\"\u003eStyle\u003c\/td\u003e\n\u003ctd data-start=\"3032\" data-end=\"3095\" data-col-size=\"md\"\u003eMid-century shoe-care accessory, vintage retail advertising\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3096\" data-end=\"3125\"\u003e\n\u003ctd data-start=\"3096\" data-end=\"3107\" data-col-size=\"sm\"\u003eMaterial\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"3107\" data-end=\"3125\"\u003eMolded plastic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3126\" data-end=\"3160\"\u003e\n\u003ctd data-start=\"3126\" data-end=\"3134\" data-col-size=\"sm\"\u003eColor\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"3134\" data-end=\"3160\"\u003eRed with gold branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3161\" data-end=\"3243\"\u003e\n\u003ctd data-start=\"3161\" data-end=\"3172\" data-col-size=\"sm\"\u003eMarkings\u003c\/td\u003e\n\u003ctd data-start=\"3172\" data-end=\"3243\" data-col-size=\"md\"\u003eGold FLORSHEIM logo; molded side text present but not fully legible\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3244\" data-end=\"3304\"\u003e\n\u003ctd data-start=\"3244\" data-end=\"3251\" data-col-size=\"sm\"\u003eForm\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"3251\" data-end=\"3304\"\u003eOpen-handle molded shoe horn with flared heel end\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3305\" data-end=\"3380\"\u003e\n\u003ctd data-start=\"3305\" data-end=\"3317\" data-col-size=\"sm\"\u003eCondition\u003c\/td\u003e\n\u003ctd data-start=\"3317\" data-end=\"3380\" data-col-size=\"md\"\u003eVintage wear, light scuffs, surface marks, visible branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3381\" data-end=\"3438\"\u003e\n\u003ctd data-start=\"3381\" data-end=\"3394\" data-col-size=\"sm\"\u003eDimensions\u003c\/td\u003e\n\u003ctd data-start=\"3394\" data-end=\"3438\" data-col-size=\"md\"\u003eAdd exact measurements before publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3439\" data-end=\"3486\"\u003e\n\u003ctd data-start=\"3439\" data-end=\"3448\" data-col-size=\"sm\"\u003eWeight\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"3448\" data-end=\"3486\"\u003eAdd exact weight before publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3487\" data-end=\"3604\"\u003e\n\u003ctd data-start=\"3487\" data-end=\"3503\" data-col-size=\"sm\"\u003eSuggested Use\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"3503\" data-end=\"3604\"\u003eShoe-care display, closet styling, valet stand, vintage retail ephemera, men’s dressing accessory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 data-section-id=\"1gegj36\" data-start=\"3606\" data-end=\"3638\"\u003eWhy This Belongs in Your Home\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"3889\"\u003eThis vintage Florsheim shoe horn brings a small but distinctive piece of mid-century retail history into the home. The red molded body, gold logo, and practical handle form make it useful while still carrying the charm of old shoe-store advertising.\u003c\/p\u003e\n\u003cp data-start=\"3891\" data-end=\"4162\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eStyle it on a valet stand, inside a closet, near a vintage shoe collection, or alongside cedar shoe trees and men’s accessories. It is compact, functional, graphic, and rooted in an era when even shoe-care tools had better branding than half the objects being made today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"thread-bottom-container\" class=\"sticky bottom-0 z-10 group\/thread-bottom-container relative isolate w-full basis-auto has-data-has-thread-error:pt-2 has-data-has-thread-error:[box-shadow:var(--sharp-edge-bottom-shadow)] md:border-transparent md:pt-0 dark:border-white\/20 md:dark:border-transparent print:hidden content-fade single-line flex flex-col\"\u003e\n\u003cdiv class=\"relative mx-auto h-0\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cdialog class=\"group\/dialog @container inset-0 min-h-full min-w-full whitespace-normal items-center justify-center overflow-auto overscroll-y-contain bg-[rgba(0,0,0,0.5)] backdrop-blur-[1px]\"\u003e\u003c\/dialog\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003caudio class=\"fixed start-0 bottom-0 hidden h-0 w-0\" autoplay=\"autoplay\" crossorigin=\"anonymous\"\u003e\u003c\/audio\u003e\u003c\/p\u003e","brand":"Viridian Eclection","offers":[{"title":"Default Title","offer_id":43235000287337,"sku":null,"price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/0093\/9369\/files\/455BBD8E-3B10-488C-879B-11D1060EBEB4_1_105_c.jpg?v=1779257185","url":"https:\/\/viridianeclection.com\/products\/vintage-florsheim-red-plastic-shoe-horn-circa-1950s-1960s","provider":"Viridian Eclection","version":"1.0","type":"link"}