The Piece

1973 automotive collection booklet.
Color photographic publication.
Issued by Harrah’s Automobile Collection, Reno, Nevada.

Primary Description

An official illustrated booklet documenting selections from Harrah’s Automobile Collection, featuring full-color photography and technical descriptions of historically significant automobiles. The publication reflects the scope and ambition of the collection during its peak years.

Produced with embossed and foil-stamped elements, the booklet exemplifies the design language and production quality associated with institutional publications of the early 1970s.

Historical Context

Harrah’s Automobile Collection was, at the time of publication, the largest privately owned automobile collection in the world. Assembled by William F. Harrah, the collection played a critical role in the preservation and public appreciation of early automotive history. Publications such as this served as both documentation and record of vehicles that would later be dispersed to museums and private collections worldwide.

Product Details

→ Publisher: Harrah’s Automobile Collection
→ Date: 1973
→ Location: Reno, Nevada
→ Format: Illustrated booklet
→ Contents: Color photography, vehicle descriptions, collection overview

Condition

General wear consistent with age. Covers intact. Interior pages clean. No major losses observed.

Why It Belongs in Your Collection

This booklet serves as a visual and historical record of one of the most important automotive collections ever assembled in the United States, capturing vehicles and context that no longer exist in one place.

From Viridian Eclection

Selected for its institutional provenance, documentary value, and cultural significance, as well as Viridian Eclection being founded and operated in Reno Nevada itself.