Vintage Texas “The Lone Star State” Souvenir Water-Slide Decal c. 1970s
Viridian Eclection
The Piece
A Texas souvenir water-slide transfer decal, printed in bright multicolor on paper with its backing sheet intact.
The design sets the outline of the state alongside cowboy imagery and the phrase "The Lone Star State," compressing the whole idea of Texas into one small graphic.
The original backing and application instructions from the Baxter Lane Co. of Amarillo, Texas are still present. The decal has never been mounted.
History & Provenance
The Baxter Lane Co. of Amarillo, Texas printed souvenir decals for the American roadside trade. They were sold at gift shops and filling stations to be applied to car windows, luggage and other smooth surfaces, and they served as a record of where a family had driven.
The graphic treatment and the color register place this example in the 1970s, in the tradition of mid century travel ephemera that reduced a state to a silhouette, a slogan and a figure on horseback.
Product Details
| Era | Circa 1970s |
| Maker | Baxter Lane Co. |
| Origin | Amarillo, Texas, United States |
| Form | Water-slide transfer decal, unmounted |
| Subject | Texas, "The Lone Star State," with the state outline and cowboy imagery |
| Materials | Printed paper decal with backing sheet |
| Color | Multicolor graphic print |
| Includes | Original backing sheet and application instructions |
| Dimensions | To be confirmed |
| Condition | Vintage condition. Light age related wear consistent with storage. Backing and instructions present |
Why It Belongs in Your Home
Souvenir decals were made to be used up, so an unmounted one with its instruction sheet is the uncommon survival. It is small, cheap to frame, and graphically stronger than most things its size.
The palette and the cowboy motif give it real presence on a wall of framed ephemera, and the subject makes it an easy placement in a Texas or western interior.
It suits a salon wall, a study, a bar, or an archive of travel souvenirs where the regional graphics are the point.
Every piece is packed with professional-grade materials: multiple foam layers, double-boxing, directional and fragile handling labels. For large furniture we use custom timber crating. We photograph packing before dispatch and can provide images on request.
White-glove delivery is complimentary within 100 miles of Reno, NV. National shipping quotes provided at checkout. All shipments are photographed and documented. Damage claims must be filed with the carrier; we provide all documentation needed to support your claim.
Local pickup is available at Viridian HQ (Reno, NV) with 2–4 days notice. Contact us to arrange. Visit the Eclection on Tuesdays, 10 am to 4 pm.
All antique and vintage items are sold as described and all sales are final. Each listing includes detailed condition notes and photographs so you can make a fully informed decision. We encourage buyers to ask questions — about condition, dimensions, finish, provenance — before purchasing.
Antiques are irreplaceable and one-of-a-kind. Carrier handling is outside our control once a piece has left our facility, and major carriers including FedEx do not insure antiques. We do everything within our power to ensure safe transit, but cannot accept liability for carrier damage. If damage occurs in transit, we will provide full documentation to support your carrier claim.
Have a question? — we're happy to provide additional photos, condition detail, or discuss the piece directly.
